Shlomit Ofir is a Tel Aviv–based jewelry designer known for her soft minimalism, attention to detail, and timeless feminine style. Since launching the brand in 2008, Shlomit has transformed her passion into a global lifestyle label offering handcrafted jewelry, watches, home décor, and stationery - all designed in-house. Inspired by seasonal themes and crafted locally in her Tel Aviv studio, every piece reflects simplicity, beauty, and a commitment to ethical production. With flagship stores in Israel and stockists worldwide, the brand continues to inspire women who seek meaningful, modern design.
made for women, by women
Our studio is powered mostly by women, creating a space where creativity and talent thrive.
always fresh
We design jewelry that’s fresh, modern, and on-trend, while keeping it affordable so you can always stay on-trend and enjoy new pieces every season.
giving back
Through initiatives like our "Israel at Heart" collection, we create jewelry that not only looks beautiful but also helps support meaningful causes.
visit us in store
Jewelry looks even better when you meet it in person.
Come find your perfect match in one of our 3 brand stores in Israel or find out where you can buy our jewelry worldwide.
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